So, even though Fresh & Easy has already announced their first 18 Bay Area locations, and the only one in Oakland is at 73rd and Bancroft, people keep insisting that West Oakland will be getting one this year. This is probably at least partly due to the fact that Nancy Nadel published in her Winter newsletter that they had leased the former Eugene Market space, when, in fact, they had not. Anyway, Fresh & Easy has now announced that they’re going to be taking a three month “pause” from opening any more US stores. One Fresh & Easy follower thinks it’s going to take more than three months to fix the company’s US model, which has not been performing particularly well so far.
I’ll be back from vacation and back to real blogging tomorrow.