Exhibit A: The City’s new logo. Seriously. I hate it. Look at the old Oakland tree:
And look at the new tree:
Seriously! How weak is that? The old one is unique, easily identifiable, and relatively stylish. It looks like a logo. The new one is like, just a drawing of a tree. It could be any tree. If it didn’t say “City of Oakland” underneath it, you would have absolutely no way of guessing that it had anything to do with Oakland at all. You wouldn’t be all “Oh, I’ve seen that tree before. It looks so familiar. Where did I see it? Oh yeah, it’s the City’s logo!” No. You’d be all “Wow. There’s a drawing of some random tree. It’s kind of ugly and looks like it might be about to fall over.”
At Luka’s right now, the art in the dining room is all about the Oakland tree. There are pictures with the old tree and pictures with the new tree. I bet nobody buys any of the art with the new tree. You know why? Cause the new tree is lame. Nobody wants to look at it.
Anyway, that’s just something that’s been bothering me lately. I know you guys are probably much more interested in the budget than the tree, and don’t worry, I will get to that this afternoon.