Today’s Trib has a follow-up story about the Public Safety Committee’s changes to Dellums’s police recruitment package, this time with a little more detail. Apparently, the Committee only reduced the advertising request by a third, leaving $1 million for the police department to fund their 12 week media blitzes.
Samee Roberts apparently thinks that this will make it tougher to reach people in New York:
As for the marketing, Samee Roberts, the city’s marketing director, said a reduction from $1.5 million to $1 million would hinder the city’s ability to launch a national campaign to find new recruits.
She said that with a $1 million budget, marketing and advertising would focus primarily in the nine-county Bay Area and secondarily on other locations in the state.
Only a few select markets outside of California would be targeted.
I was actually pretty surprised when I read that, since the funding request (PDF!) explains that the money would be used to:
Saturate local, regional and statewide media markets, including print media, radio, TV, internet, and job fair presence, prioritizing media markets with proven track records.
In other news, I am in pretty much complete agreement with Nancy Nadel for the first time, um, ever:
Councilmember Nancy Nadel (Downtown-West Oakland) went a step further, saying Dellums was “grandstanding,” but not doing the gritty, detailed work required for such a proposal.
She’s 100% right. The “strategy” is poorly thought out and an inefficient use of money we don’t really have (check back later today for more on that).
Kudos to Nancy Nadel for calling it like it is. Of course, out of everyone on the Council, she should be able to spot grandstanding, since she’s such an expert at it herself. In a particularly stunning example of her hypocrisy, check out this exchange on the Dogtown yahoo group, where Ms. Nadel accuses a local developer of ruining the streets in the neighborhood, and the developer strikes back with photos of the nice, shiny sidewalks in front of their projects side by side with pictures of the code-violating sidewalk Nancy Nadel put in front of her house.
Sigh. Just one more reason to vote Sean Sullivan for District 3.